ONLINE RESOURCES MODULES
Your Management Team
Management structure – Positions with job descriptions.
All departments are interlinked and report to the Management Team
Your Product Development Team
Selection of product
Cost of product
Cost of decoration
Cost of freight
Develop a collaborative approach to selecting a design taking into account cost analysis and market demographics.
Other associated costs to get the product to the customer – are we going to make a profit? What is our customer prepared to pay
Your Graphics Team
Understanding Logo/ corporate image and decoration on the product
Designing a decoration that will appeal to your customer base.
Understanding your market – For example are your customers students, Parents and friends or other people in your community with a particular interest or theme.
Understanding how to incorporate a compulsory element into a design – eg The Grow Programme Web address.
Understanding the difference between one colour, two colour screen printing techniques versus full colour digital.
Understanding vectored art files created in art software.
Understanding that graphics have to work within the constraints of an allocated budget
Templates for promotional material such as banners, online and company communication
Your Marketing Team
Develop a market analysis and communications strategy
What are the key benefits and reasons for why customers will want to buy your product
Understanding who your customers (demographics) age, job, budget and motivation to spend
Understanding that different market segments require different communication. For example, Parents and Friends, the local community, local sporting groups, local community will find out about your product via a number of media streams.
Develop simple strategies to generate sales working with your sales team department
Social Media and how web analytics works
Web shop promotion
Understanding how to use an online blog and communicating important information back to your company departments
Understand the basics of Public Relations – how to use the power of media to generate profit
Learn how to structure a simple Press Release
Your Administration Team
Learn office software
How to write a letter
How to process an order
How to communicate with other departments
Verbal and written communications skills
Your Customer Service Team
Develop written and verbal communication skills to use when interacting with potential customers.
Develop skills in presentation.
Develop a sales strategy that aligns with marketing objectives
Your Logistics Team
Stock Control – storage
Monitor Web Shop for stock reordering levels
Preparing orders for dispatch
Your Human Resourses Team
Management team and positions with job descriptions.
Developing Job Descriptions – Team leaders and positions.
Writing a job description.
Writing an advertisement for a position
Gaining an understanding for what individual departments are responsible for and their staff requirement
Interviewing techniques for positions
Follow up with employees and team leaders to monitor staff
Allocating staff according to requirements when circumstances change
Your Accounting Team
Team structure -Team Leader and members with specific roles and responsibilities
Allocated budget – cost of web shop, promotion, sundry expenses
Cost of products and all expenses associated with getting the product in the hands of your customer such as web shop, promotional material,
Cost associated with generating sales.
Promotion and marketing costs
Logistics and distribution costs
The difference between Gross Profit and Nett Profit.
Understanding how to seek a quote and the process of placing an official order and the legal obligations of that order.
Establish a micro business using a free online accounting service
Your I.T Team
Design an online shop via the grow web site with links back to your organisation
Manage social media via access to supervised Facebook and Instagram pages
Gain an insight into Data collection and the power of analytics
Gain insights sales analysis.