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The Entrepreneurial Process
PHASE ONE – Getting ready to Grow
Step ONE – The Grow Programme as your teaching model.
Step TWO – Consider Our Entrepreneurial Example
Step THREE – Conduct individual and collective S.W.O.T Analyses
Step FOUR – Set up your company
Step FIVE – Students write a formal reply to The Grow Programme email (to be sent to the teacher.) – in Resources Centre
Step SIX – Complete online market research task
Step SEVEN – Analyse your opposition
PHASE TWO – Grow into a Business
Step One – Establish your online shop
Book FREE IT in-class tutorial in Booking area of Resources Centre
Step Two – Creating a Brand Philosophy
Option – Book in-class tutorial with Jane via booking in Resources Centre
Step THREE Execute Marketing strategy one, Review results, Execute marketing strategy two, Review results.
Step FOUR Consider adding to product range
Step FIVE Review logistics – stock control and pricing
PHASE THREE – Grow into a Great Job
Step ONE Students review career plan and adjust goals if needed
Step TWO Students write Resume and Cover Letter
Step THREE ## Option – Book an in-class tutorial with HR guru, Francesca, via Bookings in Resources Centre
Welcome to The Grow Programme
We provide a unique opportunity to access a state-of-the-art, interactive, online teaching system which runs a fully supervised, individualised, student micro business. The Programme has approval to sit with:
- Focus is on deconstructing all elements of a simple micro business to highlight the practices and processes that bring individual skills together and how every role in a business is important.
- Products are sustainable, simple, gender neutral and allow maximum print areas for student art.
- Our Programme provides students with hands on relevance to STEAM subjects.
- It is designed to be self-funded.
- Mindfulness underpins every component of the programme, i.e. how a decision today impacts now and the future approach to every area of the programme.
- A mindful approach to consumption leads to behavioural change that has an impact on the environment, personal development and employment.
How the Programme can work across campus
Understand where individual passions and skills fit with a real business For example:
Music – Write and perform a Company Jingle
Hospitality – Cater for a launch function – for example at a weekly formal business meeting
Art – Create a company logo, design a print for products, create promotional material, banners posters – all graphics
English – Write the copy for promotional material, correspondence to company members and school community. Analyse the welcome email and reply using the language and requirements of your department – universal task – but consider the different requirements for your department.
IT – Design and run the online shop – we will organise two X one hour in-class sessions to support students.
Business – Learn how all aspects of how business works as separate departments and how departments work together with a focus on accounting, costs, and simple profit and loss
Retail – Design, administer and manage all aspects of a simple online shop
Maths – Analyse profit and loss.
Work Studies and Formal Qualifications
- How a simple/ micro company is run
- How a company is divided and where skills sit
- How products are designed, printed and distributed.
- How market research is collated and underpins marketing activities.
- How a formal business meeting is conducted with a focus of the language and tasks of each department of the business
- Verbal and written communication strategies
- How linking with local community organisations creates a broader understanding of how working together creates learning opportunities and great outcomes for changing consuming behaviours and supports raising money for your chosen community projects.
NOTE – Your Grow Programme Resources Centre is constantly adding and updating resources to support all your activities. We are your online community. A community with a common goal – to achieve best student outcomes using a flexible and comprehensive online teaching resources.
We keep abreast of the latest in online business software, interesting academic material for teachers and students. You will find up to date Podcasts that consider contemporary issues, Ted Talks, access to products, class activities and resources, online in-class mentoring and class relevant resources and activities.
For 2020, the programme has been mapped to FSK and can be adapted and delivered according to teacher qualifications and student requirements. Our aim is to provide students with up to date skills that are workforce ready and that fit with DET criteria.
Check in with the Teacher Noticeboard, check in with our Facebook page, book an in-class mentoring session, share a Podcast to discuss a contemporary issue that affects business and our community. Share with us any relevant resources that will be helpful to our Grow online teacher community. The Grow Programme is your teaching community that links to the ever-changing digital world and job market.
Life is 10% what happens to you and 90% how you react to it.
The secret of getting ahead is getting started.
Use The Grow Programme as your teaching model.
Consider – The Grow Programme is, in and of itself, an example of an entrepreneurial project.
According to the Cambridge dictionary an entrepreneur is “someone who starts their own business, especially when this involves seeing a new opportunity”or “ a person who attempts to make a profit by starting a company or by operating alone in the business world, esp. when it involves taking risks”
https://dictionary.cambridge.org/dictionary/english/entrepreneur, March 2018. In other words, starting a business is no guarantee of making a profit. The more you research your market and consistently and critically analyse all aspects of your business, the better your chances of success.
Use The Grow Programme as your working model to consider the practices and processes at play in this business
- How is our website designed?
- How we showcase what we do?
- Who are our customers (target market)?
- What is the primary aim of our business?
- Where is our business located?
- How does The Grow Programme handle the distribution of services and products?
- How do we communicate with our customers?
- What do we provide that is different to other companies?
- How does the programme reflect our target market – Teachers and Students
Consider a current entrepreneurial opportunity
We have identified the following scenario for students to consider.
Plastic bags are currently being phased out. Every household will need to purchase multiple re-usable bags with coffee cups soon to follow. Retailers and supermarkets will sell millions of their branded reusable bags and reusable coffee cups to make a profit. This provides schools and community organisations with an opportunity to redirect profits from these items back to local communities and local projects via a learning programme. Consumers can support their children’s school or local community organisation by making the choice to purchase compulsory items such as bags and soon to be mugs from students who will be actively learning about how business works via a state-of-the-art online model. From a marketing perspective, these items will appeal to all households in your school community.
This maximises the chances of your school’s micro business being a successful enterprise which will build confidence that is built on knowledge.
NOTE – Your Grow Programme micro business can be as small as a market stall or corner shop to as large as conducting multiple online shops in a shopping mall setting
Conduct a S.W.O.T ANALYSIS
1 – Individually – analyse where a student would like to participate in The Grow Programme Business with a focus on their career path
2 – Collectively – to profile simple demographics of your customers –for example – age/ gender/incentive to purchase, pricing, what other businesses are doing to sell similar products, how it links with better outcomes for the environment and all areas to be considered.
Refer – https://www.wordstream.com/blog/ws/2017/12/20/swot-analysis
## – REFER CAREER MAPPING TEMPLATE IN TEACHER RESOURSE CENTRE
Refer Teacher Resources Centre for entry level Job Descriptions – Grow into a Great Job
Set up Your Company
Quote by Walter Payton: “We are stronger together than we are alone.”
“Individual commitment to a group effort–that is what makes a team work, a company work, a society work, a civilization work.” –Vince Lombardi. “Talent wins games, but teamwork and intelligence win championships.” … “Teamwork is the ability to work together toward a common vision. Feb 2014
Let’s get started
- Name your Company
- Assign teams and roles
- Develop a logo and corporate image – Name of Business/ Colours/ Logo Design and overall image
- Come up with a mission statement
- Organise business cards for all company members – individual cards can be printed at school and laminated – a generic business card could be printed, say Vistaprint for approx under $40
- Organise an online filing system with folders for each department and relevant subfolders for tasks – perhaps use a Business Drive for this
- Establish an email address for your business
- Record job specifications for each department – roles and responsibilities ## REFER TEAM BUILDING DOCUMENT IN TEACHER RESOURCE CENTRE
## REFER 40 TEAM ICE BREAKERS DOCUMENT
## REFER PEOPLE BINGO IN TEACHER RESOURCE CENTRE
Your Company ethos.
Discuss what does your company stand for.
Make a mission statement. For example, the home of The Grow Programme is your community.
Consider a catchy name for your company that reflects your mission statement and what you know about your customers.
Consider – What do you want your customers to think when they see your logo? What would you like your customers to do when they see your logo?’
Consider your team’s strengths and skills – the graphic below highlights a company structure where students can assign their skill sets under a simple corporate structure. Use the individual and collective SWOT analyses to assign where students would like to work.
Discuss, for example:
• How teams need to interact to complete a task such as developing a logo and mission statement.
• How consensus comes about through a process of respectful discussion and ideas mapping.
• How it is important that everyone understands that every role is important in the smooth running of an entity – for example if the parcel is not addressed and sent correctly it will result in customers not wanting to buy from you in the future or if the marketing department doesn’t meet a crucial deadline – it will impact on the rest of the company.
This is an example of a simple business structure.
Our Team would like to welcome the students and teachers at your School to the Grow Programme, we are really looking forward to watching The Grow Programme flourish at your school.
Your micro business is designed to make an impact on your community or chosen charity. You are going to see how every role in a business is important and how your unique skills and talents can make a great contribution to a business. Your School Grow Programme creates opportunities for students to connect with local communities and mentors.
Here are a couple of things to consider.
The Entrepreneurial Process
The Grow Programme is, in and of itself, an example of an entrepreneurial project. According to the Cambridge dictionary an entrepreneur is “someone who starts their own business, especially when this involves seeing a new opportunity”or “ a person who attempts to make a profit by starting a company or by operating alone in the business world, esp. when it involves taking risks”
https://dictionary.cambridge.org/dictionary/english/entrepreneur, March 2018.
In other words, starting a business is no guarantee of making a profit. The more you research your market and consistently and critically analyse all aspects of your business, the better your chances of success. Not all people who understand business are necessarily entrepreneurs and not all entrepreneurs are good businesspeople.
Recognising a current entrepreneurial opportunity – The Grow Programme example
Plastic bags are currently being phased out. Every household will need to purchase multiple re-usable bags with coffee cups soon to follow. Retailers and supermarkets will sell millions of their branded reusable bags and reusable coffee cups to make a profit. This provides schools and community organisations with an opportunity to redirect profits from these items back to local communities and local projects via a learning programme. Consumers can support their children’s school or local community organisation by making the choice to purchase reusable items. Through this process, students will actively learn about how business by running a state-of-the-art online shop with real products.
From a marketing perspective: These are the considerations for the beginning of your business
1. These items will appeal to all households in your school community.
2. They are reusable
3. They will be uniquely decorated with student art
4. Your products represent a learning experience for students
5. Can you think of any other reasons why your products might appeal to your school community?
Once you have considered where your skills and personality might sit in your school’s Grow Business, we would like you to consider the following questions
1. What are you hoping to get out of The Grow Programme?
2. What career path do you think you might like to explore?
3. What role have you chosen in the Grow Business?
4. What are you expecting to do in this role?
We are looking forward to hearing about your great ideas, seeing some fantastic art for products, witnessing you sharing your unique talents and all of you sharing how your Grow Programme Business is making an impact in your community and providing you with opportunities to be involved with a real business.
Founder and Owner of The Grow Programme
Step SIX – Online market research task
Have your marketing team manage a market research project to include communication with parents, friends and students in your school – use an online survey to analyse responses to say 3 or more simple questions -you can use https://www.surveymonkey.com/
• as a basic example. 3 simple questions to understand the process
◦ Why would customers choose to purchase from us?
◦ What reusable products would our customers use
◦ Would our customers be interested in buying a product which showcases our student art.
Some more considerations
◦ Why would someone choose to buy a reusable bag?
◦ Why would they choose to purchase from your school, charity or organisation rather than a retailer or supermarket? Make a list of the benefits of your bag or mug.
◦ Where do the profits end up – who benefits from the sale of bags and cups from retailers? Make a list and your reasons for choosing these charities.
◦ What is the profile of your customer – age, gender, work, parent, professional – List a general overview of Demographics (statistical data of a population, eg average age, income, education, etc.)
◦ Who benefits from the sale of your bags or mugs? Students and an organisation
◦ Why would a product which is decorated with your school’s unique design appeal to potential customers? List reasons why customers might like a product sold by students at your school.
◦ Does the quality of your product matter to your customers? List reasons for your argument
◦ How will your customers be able to buy your product? Online shop and where else? List outlets
◦ Are the environmental factors that surround the use of plastic bags important to your customers?
◦ Consider other questions that will reveal more about your potential customers
Analyse Your Opposition
Discuss other companies selling similar products and why customers should purchase from your company. For example, supermarkets sell bags why is it better for your customers to purchase bags from your company?
Discuss where profits end up why that might matter –eg – the profits from the supermarkets mostly get sent off-shore. How can the profits from your products make a difference to your school or
Grow into a Business
Step One– Establish your Online shop
## Book your free in-class session with our IT team via the portal in our Teachers Resources Centre. – NOTE – 2 weeks’ notice is required to book a session
Evan will be able to take all of the students through how to establish their shop – each student will work on their own in class practice shop. Note – not all students will be interested in operating the tech side of the business, however this is a good exercise to enlighten us as to what is behind an E-commerce system using an online shop – your IT students will run with setting up the shop whilst your other students will be focussed on their department requirements
Please contact Evan to brief him the level of your students and individual requirements.
Instruction videos are also located in your teacher Resources Centre – we are here to help – please email email@example.com
Step Two – Creating a Brand Philosophy
Why is it valuable to understand what is going to motivate customers to purchase your product?
Establishing a business and selling to customers requires a process of getting to know who your potential customers might be and their motivation to buy your products. It also requires an understanding of what other businesses offer the same customers. This understanding comes from market research. You can then base future decisions understanding your customers and your opposition businesses. This is then reflected in your marketing messages and how you present your business
Using The Grow Programme as an example –
Consider the values that The Grow Programme Brand is built around
1. Encouraging and promoting sustainability through the sale of reusable items such as bags and cups
2. Redirecting profits from everyday items back into local communities and schools
3. Connecting students with local community projects
4. An education Programme that deconstructs the generation of profit. From the very beginning of coming up with a concept to where profits end up and what profits can be used for.
5. Provides Quality reusable items to replace throw away items that are used every day
6. Demonstrates how creating and marketing a brand can facilitate behavioural change.
7. Demonstrates that individual skills add to the value of a team
8. Demonstrates the importance of communication both written and verbal as essential to the processes required to make a company work – everyone’s role is important no matter what position in the company.
Step THREE Execute Marketing strategy one, Review results, Execute marketing strategy two, Review results.
# OPTION – BOOK AN IN-CLASS SESSION WITH JANE VIA TEACHER RESOURCES BOOKING SYSTEM
Now that you have established the structure off your business and you are beginning to understand the profile of who your potential customers are, it is time to test the market with some creative communication strategies.
Time to think creatively and try the water with some simple marketing concepts – Keep your customers in mind:
• Always consider the results of your market research.
• Always strive to get feed back from your customers to ensure they are happy with your products and services and to recognise where improvements can be made.
• How can we sell our products to fellow students?
• Where are our potential customers likely to look for information about your products and your school project?
• Can we promote our project and products outside of school?
• Message on our school home page
• Conduct a company/product launch at school, catered by Hospitality classes.
• Posters and Banners in school and for partnership businesses and organisations
• Establish a link to your shop from your school website
• Running a lunchtime stall
• Use social media to send out information about your products and your school project
• Consider inviting local businesses and sporting/ community groups to support your business – perhaps customers can pick up orders from them or they might sell your products for you.
• Email to parents and friends
• Local shopping centre support – set up a stall/ retail area at your local shopping centre
Step FOUR Consider adding to product range
Things to think about as you operate your business and fulfill customer orders:
• Can you design and release a special edition product?
• Is there a holiday coming up that would be a good opportunity to add a new product for the holiday season?
• Review your best and worst selling products and adjust if needed.
Step FIVE Review logistics – stock control and pricing
Develop next level online shop with stock control and shipping. Logistics department can maintain shipping logs and receipts of customer orders in your business filing system.
Critically review how the company structure is working – where can there be improvements and changes – where things are working well.
• Further execution of marketing strategies
• Online analytics
• Follow up sales procedures
• Handling of orders
• Stock review
• Individual reports
• Team Reports
Tasks by Department
Administration, Accounting & Logistics Team
• Profit and loss, collect and populate provided template to understand gross profit, net profit and break even
• Communicate and collect, check, all finances, including sales, costs to run the business
• Manage Petty cash
• ##Refer Profit and Loss link in Teacher Resources Centre
The Marketing and Graphics Department
Marketing – The action or business of promoting and selling products or services, including market research and advertising.
Graphic Design – the art or profession of using design elements (such as typography and images) to convey information or create an effect
The Marketing team needs to consider the results of marketing research discussions to use tools available for communication. Consider who will be assigned to these tasks, lines of accountability for tasks and reporting on activities.
Marketing Tools include:
• Your School’s Online Shop via the Grow Programme’s website. Brief the Information and Technology team on how you need the shop to look in line with the style guide developed by the Graphics team.
• The Grow Programme’s Online Noticeboard/blog – connect with other schools conducting a company via the Grow Programme – share concepts and marketing strategies including activities that could have been done better and how you could do this next time.
• Social Media – Facebook, Instagram
• Promotional activities such as shopping centre stand, lunchtime stall and linking with existing activities. Work with customer service team on promotional activities
• School website – link your online shop to your school’s home page
• Local sporting groups and their newsletters and activities
• Email campaigns to Parents and Friends
• Personal contact with customers at stalls, school activities etc – work with customer service team
• Networking opportunities. For example, are any parents able to see your products in their workplaces?
• Connecting with Community Organisations
• Develop a launch strategy – this might involve hospitality getting involved with catering for a launch function
• Music students can get involved by coming up with a jingle to support your campaign.
• Consult with Graphics and understand style guide.
• Define your customer? (examples; local community, parent, friends, local sporting groups).
• Define any stakeholders? (people or businesses helping to sell our product. ie. local shop, chemist, local businesses) – create a list of important things you need to understand about your potential customers.
SUGGESTED TASK ONE – Understand the Market research in the context of possible marketing activities that can be undertaken in your school community.
SUGGESTED Task TWO – Brief to Graphics team for your requirements for promotional items
SUGGESTED TASK THREE – How are you going to communicate with your customers?
Formulate a campaign, For example –
SUGGESTED Step one – Meet with Parents, Friends and stakeholders
SUGGESTED Step Two Email all parents and staff at your school – work with admin here
SUGGESTED Step Three Contact local sporting organisations to ask if they could sell your products
SUGGESTED Step Four – Use your existing website to create a link to your Grow
Programme web shop – work with IT here
SUGGESTED Step Five– Formulate an online campaign taking into consideration the E commerce strategies –
Be creative – brainstorm ideas with your team to formulate ways to generate sales – communicate with the customers service team.
Executing your marketing ideas
◦ Conduct a product Launch
◦ Develop strategies to capture customer feedback – online and direct contact with customers
◦ Conduct a shopping Centre promotion
◦ Execute Logistics’ strategy
◦ Critically review how the company structure is working – where can there be improvements and changes
GRAPHICS TEAM– Some General Rules
The first golden rule with Marketing and Graphics involves consensus on the image of the company and what your company stands for. Graphics need to be consistent throughout all promotional material. Consider – Colours, Fonts and Logo placement in the context of your customer profile. Your corporate image needs to be designed to reflect your company and what you stand for and most importantly appeals to your customers. Graphic design needs to be consistent.
Graphics’ students can get involved in designing all promotional material and gain insights into the importance of consistency in design under a common style guideline for your company. Promotional material may include, Posters, Banners, Business Cards, Signage, online promotion and Social Media. Refer online resources to help in this process.
The second golden rule is a need to be mindful of budgetary constraints when designing the print for your product and promotional items. Keep in mind that your logo will be seen in a number of contexts for example online, on paper and on promotional products, it needs to work on all these items and look consistent.
In the Grow Programme, there is a compulsory component of a web address
www.thegrowprogramme.com.au into a design that needs to fit specified print areas.
Suggested Tasks – GRAPHICS Team
SUGGESTED TASK ONE – Design a company logo and write a Style Guide.
Design a one, or two colour logo. Create, in authentic art software, an eps vectored outlined file with a matching JPEG for:
1- Your Logo – with PMS colour codes
2- A Business Card
3- Letter Head
4- Email signature
5- Overall image for your business
NOTE: Create a Printing guide for the graphic rules for the placement of your logo, your official font, Your PMS colours https://www.pantone.com/color-finder
Keep in mind that a one colour print is the most cost effective – screen printing attracts a set-up fee for every colour in your print.
SUGGESTED TASK TWO – Design the decoration for your product using a compulsory component of the web address and within print specifications as provided by the Grow Programme.
NOTE – These files are to be created in ART SOFTWARE – vectored outline EPS files with matching JPEG files
SUGGESTED TASK THREE – Design promotional material. , ie. Brochures and Banners – refer to resource centre for templates and information.
Consider – Does your logo suit a small business card or fridge magnet as well as large format??
SUGGESTED TASK FOUR – Brief IT team on web graphics – provide Corporate guidelines – refer example in online resources.
Customer Service Department
◦ Develop verbal and written communication around customers.
◦ Communicate all promotional products/documentation around business products
◦ Deliver and collect all products, sales and returned goods to the Accounting Team
◦ Provide feedback to all others on what has worked well and what has not, provide feedback to IT for Notice Board.
The Customer Service team is the front-line contact with customers and stakeholders. This role requires good, clear communication skills to instil confidence in your company. Customer Service team members represent the values your organisation holds as per the market research results and the marketing strategy. Personal Presentation is important as well as the application good listening and written skills. Product knowledge is also important and the ability to handle difficult customers is essential. Develop email communication to customers.
ROLE PLAY OPPORTUNITY – difficult customer scenario – customer asks how can I get a discount?
Suggested Tasks – Customer Service
TASK ONE- Familiarise your team with the product and the benefits in line with Marketing and Graphics.
TASK TWO – Develop a launch to students and parents – work with hospitality and marketing teams – music for a jingle
TASK THREE – Man the stands at local shopping centres or at school – wherever your products are being sold – deal with customers
TASK FOUR – devise ways of making your product offer more attractive – will you discount if a customer wants to buy multiple bags – work with your accounting department here. Is the product good for the environment? – what are your main selling points
TASK FIVE Analyse offering a cooler bag for cold items – Maybe package three or 4 bags with a cooler as a certain price point. Work with Accounting
Responsibilities – – Analyse simple data manage on-line shop
Social media – if required Manage business online Systems
Assist with setting up online surveys and other online tools
Information and technology plays an integral role in the design of the online web shop, as well as assisting with setting up systems to work in with all teams.
Administration will look to the IT team to devise streamlined on line systems to deliver stock to customers and disseminate information to all company members. The IT team will have the opportunity to design the web shop as well as the option to use add on plug ins if desired.
SUGGESTED TASKS – IT DEPARTMENT
Suggested TASK ONE – Devise a means to analyse Market research Data – survey Monkey online
Suggested TASK TWO – Design the on-line shop in line with marketing and graphics style guide
Suggested TASK THRE – Assist Administration and marketing with using online systems to streamline order processing and for dissemination of information
Step ONE Students review career plan from Phase One and adjust goals if needed
Step TWO Students write Resume and Cover Letter
Consider using www.canva.com for a modern resume and cover letter template
Once the class is addressed by Francesca in the next step, they can edit their resumes with any tips they learn in that session
STEP THREE ## Book an in-class tutorial with our career consultant and recruitment expert, Francesca via The Teacher Resources booking area
Francesca can address the following:
• What is Superannuation?
• Legal entitlements and awards?
• Gross Wages and Nett Wages?
• What are Commission jobs?
• Resume Writing tips and tricks
• Stand out of the Crowd Cover Letters
• Industry Appropriate Dress Codes
• Online Applications
• What to expect in the first three months of working at an entry level job
• What is and how do I get a Tax file number – what is a tax return
• What is expected of me when I start work – what is a job review and employer expectations
• On going courses after you leave school