The Grow Programme Online Teachers’ Handbook

STEP 1  Use The Grow Programme as your teaching model

 

STEP 2  Conduct individual and collective S.W.O.T Analyses

1 – Individually – analyse where a student would like to participate in The Grow Programme Business with a focus on their career path
2 – Collectively – to profile simple demographics of your customers –for example – age/ gender/incentive to purchase, pricing, what other businesses are doing to sell similar products, how it links with better outcomes for the environment and all areas to be considered.
Refer – https://www.wordstream.com/blog/ws/2017/12/20/swot-analysis
## – REFER CAREER MAPPING TEMPLATE IN TEACHER RESOURSE CENTRE
## Refer Teacher Resources Centre for entry level Job Descriptions – Grow into a Great Job

 

STEP 3  SET UP YOUR COMPANY STRUCTURE-

Refer Suggested Company Structure in Teachers Resources Centre

Quote by Walter Payton: “We are stronger together than we are alone.”

REFER TEAM BUILDING DOCUMENT IN TEACHER RESOURCE CENTRE
## REFER 40 TEAM ICE BREAKERS DOCUMENT
## REFER PEOPLE BINGO IN TEACHER RESOURCE CENTRE
## REFER WORK LOG FOR FSK IN TEACHER RESOURCE CENTRE– ADAPT FOR WORK STUDIES AND OTHER COURSES IF REQUIRED
## REFER TEACHER PROGRAMME FOR FSK – ADAPT TO WORK STUDIES OR RELEVANT COURSES
## Refer Profit and Loss sheet in Teacher Resources Centre

 

Conduct a regular formal company meeting with all students  – minute taking and individual departments reporting to the group about activities, challenges and successes.

– you may be able to have your hospitality students cater for this meeting

-rotate management roles so every has the chance to be a leader and take responsibility for their team

Let’s get started
• Name your Company – group discussion
• Assign teams and roles based on the results of your individual and team S.W.O.Y analysis
• Develop a logo and corporate image – Name of Business/ Colours/ Logo Design and overall image
• Organise business cards for all company members – individual cards can be printed at school and laminated – a generic business card could be printed, say Vistaprint for approx under $40
• Organise an online filing system with folders for each department and relevant sub-folders for tasks – perhaps use a Business Drive for this
• Establish an email address for your business
• Record job specifications for each department – roles and responsibilities – refer job descriptions in the Grow into a Great Job section of the Teachers Resources Centre

Considerations
Discuss what does your company stand for.
Make a mission statement. For example, the home of The Grow Programme is your community.
Consider a catchy name for your company that reflects your mission statement and what you know about your customers.
Consider – What do you want your customers to think when they see your logo? What would you like your customers to do when they see your logo?’
Consider your team’s strengths and skills – the graphic below highlights a company structure where students can assign their skill sets under a simple corporate structure. Use the individual and collective SWOT analyses to assign where students would like to work.
Discuss, for example:
– How teams need to interact to complete a task such as developing a logo and mission statement.
– How consensus comes about through a process of respectful discussion and ideas mapping.
– How it is important that everyone understands that every role is important in the smooth running of an entity – for example if the parcel is not addressed and sent correctly it will result in customers not wanting to buy from you in the future or if the marketing department doesn’t meet a crucial deadline – it will impact on the rest of the company.

 

 

Administration, Accounting & Logistics Team

Accounting

Responsibilities:
• Provide the state of the finances to your company in your weekly meeting
• Profit and loss, collect and populate provided template to understand gross profit, net profit and break even
• Communicate and collect, check, all finances, including sales, costs to run the business
• Manage Petty cash
• ##Refer Profit and Loss link in Teacher Resources Centre

Logistics

Responsibilities
• Overall responsibility to deliver products to customers on time and in good order
• Locate a secure location to store products.
• Set up a spreadsheet to manage stock or use the built-in stock level system in the online shop software so you know where all stock is at all times
• Pick, pack and label orders that have to be posted via the post office.
• Report to weekly meeting the over stock status using a spreadsheet or the online software
• Communicate with your manager regarding the flow of products from warehouse to customer

 

The Graphics Department

Marketing – The action or business of promoting and selling products or services, including market research and advertising.
Graphic Design – the art or profession of using design elements (such as typography and images) to convey information or create an effect

Using the results of your market research and discussions with stake holders.
OPTION – BOOK AN IN-CLASS SESSION WITH JANE VIA TEACHER RESOURCES BOOKING SYSTEM

Define your customer? (examples; local community, parent, friends, local sporting groups). Marketing: Define any stakeholders? (people or businesses helping to sell our product. ie. local shop, chemist, local businesses) – create a list of important things you need to understand about your potential customers.

What are the ways we are going to communicate to potential customers – social media, mainstream advertising, Parents and Friends, local businesses etc

Design a one, or two colour logo.
Create, in authentic art software, an eps vectored outlined file with a matching JPEG for
1- Your Logo – with PMS colour codes
2- A business Card
3- Letter Head
4- Email signature
5- Overall image for your business
Design a business Card
Design Graphics: Create a Printing guide for the graphic rules for the placement of your logo, your official font, Your PMS colours
https://www.pantone.com/color-finder
Keep in mind that a one colour print is the most cost effective – screen printing attracts a set-up fee for every colour in your print.
Designing Graphics: Design graphics for your product including all design specifications, incorporating Grow specs.
NOTE – These files are to be created in ART SOFTWARE – vectored outline EPS files with matching JPEG files
Design Graphics: Design promotional material for businesses and product, ie. Brochures and Banners – refer to resource centre for templates and information.

Does your logo suit a small business card or fridge magnet as well as large format??

GRAPHICS – Some General Rules

The first golden rule with Marketing and Graphics involves consensus on the image of the company and what your company stands for. Graphics need to be consistent throughout all promotional material. Consider – Colours, Fonts and Logo placement in the context of your customer profile. Your corporate image needs to be designed to reflect your company and what you stand for and most importantly appeals to your customers. Graphic design needs to be consistent.
Graphics’ students can get involved in designing all promotional material and gain insights into the importance of consistency in design under a common style guideline for your company. Promotional material may include, Posters, Banners, Business Cards, Signage, online promotion and Social Media. Refer online resources to help in this process.
The second golden rule is a need to be mindful of budgetary constraints when designing the print for your product and promotional items. Keep in mind that your logo will be seen in a number of contexts for example online, on paper and on promotional products, it needs to work on all these items and look consistent.
In the Grow Programme, there is a compulsory component of a web address www.thegrowprogramme.com.au into a design that needs to fit specified print areas.
SUGGESTED TASK ONE – Design a company logo and write a Style Guide.
SUGGESTED TASK TWO – Design the decoration for your bag using a compulsory component of the web address and within print specifications as provided by the Grow Programme.
SUGGESTED TASK THREE – Design promotional material.
SUGGESTED TASK FOUR – Brief IT team on web graphics – provide Corporate guidelines – refer example in online resources.

Marketing

Using the results of your market research and discussions with stake holders.
OPTION – BOOK AN IN-CLASS SESSION WITH JANE VIA TEACHER RESOURCES BOOKING SYSTEM

The Marketing team needs to consider the results of marketing research discussions to use tools available for communication. This team need to understand all aspects of your business. Consider who will be assigned to these tasks, lines of accountability for tasks and reporting on activities.
Marketing Tools include:https://thegrowprogramme.com.au/the-grow-programme-online-teachers-handbook/
Your School’s Online Shop via the Grow Programme’s website. Brief the Information and Technology team on how you need the shop to look in line with the style guide developed by the Graphics team.
The Grow Programme’s Online Noticeboard/blog – connect with other schools conducting a company via the Grow Programme – share concepts and marketing strategies including activities that could have been done better and how you could do this next time.
• Social Media – Facebook, Instagram
• Promotional activities such as shopping centre stand, lunchtime stall and linking with existing activities. Work with customer service team on promotional activities
• School website – link your online shop to your school’s home page
• Local sporting groups and their newsletters and activities
• Email campaigns to Parents and Friends
• Personal contact with customers at stalls, school activities etc – work with customer service team
• Networking opportunities. For example, are any parents able to see your products in their workplaces?
• Connecting with Community Organisations
• Develop a launch strategy – this might involve hospitality getting involved with catering for a launch function
• Music students can get involved by coming up with a jingle to support your campaign.
• Consult with Graphics and understand style guide.

Suggested Tasks
SUGGESTED TASK ONE – Understand the Market research in the context of possible marketing activities that can be undertaken in your school community.
SUGGESTED Task TWO – Brief to Graphics team for your requirements for promotional items
SUGGESTED TASK THREE – How are you going to communicate with your customers? Formulate a campaign, For example –
SUGGESTED Step one – Meet with Parents, Friends and stakeholders
SUGGESTED Step Two Email all parents and staff at your school – work with admin here
SUGGESTED Step Three Contact local sporting organisations to ask if they could sell your products
SUGGESTED Step Four – Use your existing website to create a link to your Grow Programme web shop – work with IT here
SUGGESTED Step Five– Formulate an online campaign taking into consideration the E commerce strategies –

Be creative – brainstorm ideas with your team to formulate ways to generate sales – communicate with the customers service team.

Executing your marketing ideas
• Conduct a product Launch
• Develop strategies to capture customer feedback – online and direct contact with customers
• Conduct a shopping Centre promotion
• Execute Logistics’ strategy
• Critically review how the company structure is working – where can there be improvements and changes

 

Customer Service

The Customer Service team is the front-line contact with customers and stakeholders. This role requires good, clear communication skills to instil confidence in your company. Customer Service team members represent the values your organisation holds as per the market research results and the marketing strategy. Personal Presentation is important as well as the application good listening and written skills. Product knowledge is also important and the ability to handle difficult customers is essential. Develop email communication to customers.
ROLE PLAY OPPORTUNITY – difficult customer scenario – customer asks how can I get a discount?
TASK ONE- Familiarize your team with the product and the benefits in line with Marketing and Graphics.
TASK TWO – Develop a launch to students and parents – work with hospitality and marketing teams – music for a jingle
TASK THREE – Man the stands at local shopping centres or at school – wherever your products are being sold – deal with customers
TASK FOUR – devise ways of making your product offer more attractive – will you discount if a customer wants to buy multiple bags – work with your accounting department here. Is the product good for the environment? – what are your main selling points
TASK FIVE Analyse offering a cooler bag for cold items – Maybe package three or 4 bags with a cooler as a certain price point. Work with Accounting here – be creative about how you can provide feedback to marketing on your customer feedback – value add proposition.

Information and Technology Department

Responsibilities
Analyse simple data
manage on-line shop
Social media – if required
Manage business online Systems
Assist with setting up online surveys and other online tools
Information and technology plays an integral role in the design of the online web shop, as well as assisting with setting up systems to work in with all teams.
Administration will look to the IT team to devise streamlined on line systems to deliver stock to customers and disseminate information to all company members. The IT team will have the opportunity to design the web shop as well as the option to use add on plug ins if desired.
Suggested TASK ONE – Devise a means to analyse Market research Data – survey Monkey online
Suggested TASK TWO – Design the on-line shop in line with marketing and graphics style guide
Suggested TASK THRE – Assist Administration and marketing with using online systems to streamline order processing and for dissemination of information

 

STEP 4 – Write a formal reply to The Grow Programme email (to be sent to the teacher).

Students can reply to the introduction email sent to you by The Grow Programme. This reply needs to consider the language of their department. For example, the email coming from customer service staff is going to read very differently to an email coming from the IT department or the graphics department. Encourage research into the language and terms used by individual departments

You can change the content according to your student cohort.

Here is the email

Hi Students at Callahan College

Our Team would like to welcome the students and teachers at your School to the Grow Programme, we are really looking forward to watching The Grow programme flourish at your school.

Your micro business is designed to make an impact on your community or chosen charity. You are going to see how every role in a business is important and how your unique skills and talents can make a great contribution to a business. Your School Grow Programme creates opportunities for students to connect with local communities and mentors.

Here are a couple of things to consider.

The Entrepreneurial Process
The Grow programme is, in and of itself, an example of an entrepreneurial project. According to the Cambridge dictionary an entrepreneur is “someone who starts their own business, especially when this involves seeing a new opportunity”or  “ a person who attempts to make a profit by starting a company or by operating alone in the business world, esp. when it involves taking risks” https://dictionary.cambridge.org/dictionary/english/entrepreneur, March 2018.
In other words, starting a business is no guarantee of making a profit. The more you research your market and consistently and critically analyse all aspects of your business, the better your chances of success. Not all people who understand business are necessarily entrepreneurs and not all entrepreneurs are good business people.
Recognising a current entrepreneurial opportunity – The Grow Programme example
Plastic bags are currently being phased out. Every household will need to purchase multiple re-usable bags with coffee cups soon to follow. Retailers and supermarkets will sell millions of their branded reusable bags and reusable coffee cups to make a profit. This provides schools and community organisations with an opportunity to redirect profits from these items back to local communities and local projects via a learning programme. Consumers can support their children’s school or local community organisation by making the choice to purchase reusable items. Through this process, students will actively learn about how business by running a state-of-the-art online shop with real products.
From a marketing perspective: These are the considerations for the beginning of your business

1. These items will appeal to all households in your school community.
2. They are reusable
3. They will be uniquely decorated with student art
4. Your products represent a learning experience for students
5. Can you think of any other reasons why your products might appeal to your school community?

Once you have considered where your skills and personality might sit in your school’s Grow Business, we would like you to consider the following questions

1. What are you hoping to get out of The Grow Programme?

2. What career path do you think you might like to explore?

3. What role have you chosen in the Grow Business?

4. What are you expecting to do in this role?

We are looking forward to hearing about your great ideas, seeing some fantastic art for products, witnessing you sharing your unique talents and all of you sharing how your Grow Programme Business is making an impact in your community and providing you with opportunities to be involved with a real business.

Kind regards

Jane Pascall

 

STEP 5 – Complete Online market research task

Have your marketing team manage a market research project to include communication with parents, friends and students in your school – use an online survey to analyse responses to say 3 or more simple questions -you can use https://www.surveymonkey.com/
– as a basic example. 3 simple questions to understand the process
• Why would customers choose to purchase from us?
• What reusable products would our customers use
• Would our customers be interested in buying a product which showcases our student art.

Some more considerations
• Why would someone choose to buy your product?
• Why would they choose to purchase from your school, charity or organisation rather than a retailer or supermarket? Make a list of your product benefits.
• Where do the profits end up – who benefits from the sale of bags and cups from retailers? Make a list and your reasons for choosing these charities.
• What is the profile of your customer – age, gender, work, parent, professional – List a general overview of Demographics (statistical data of a population, eg average age, income, education, etc.)
• Who benefits from the sale of your bags or mugs? Students and an organisation
• Why would a product which is decorated with your school’s unique design appeal to potential customers? List reasons why customers might like a product sold by students at your school.
• Does the quality of your product matter to your customers? List reasons for your argument
• How will your customers be able to buy your product? Online shop and where else? List outlets
• Are the environmental factors that surround the use of plastic bags important to your customers?
• Consider other questions that will reveal more about your potential customers

STEP 6 – Analyse your opposition – what other businesses are selling similar products

Discuss other companies selling similar products and why customers should purchase from your company. For example, supermarkets sell bags why is it better for your customers to purchase bags from your company?
Discuss where profits end up why that might matter –eg – the profits from the supermarkets mostly get sent off-shore. How can the profits from your products make a difference to your school or community project?

simple questions

– how much do they charge?

– where are they selling their products?

– who are their customers?

Creating Your Brand Philosophy

Why is it valuable to understand what is going to motivate customers to purchase your product?
Establishing a business and selling to customers requires a process of getting to know who your potential customers might be and their motivation to buy your products. It also requires an understanding of what other businesses offer the same customers. This understanding comes from market research. You can then base future decisions understanding your customers and your opposition businesses. This is then reflected in your marketing messages and how you present your business
.Using The Grow Programme as an example –
Consider the values that The Grow Programme Brand is built around
1. Encouraging and promoting sustainability through the sale of reusable items such as bags and cups
2. Redirecting profits from everyday items back into local communities and schools
3. Connecting students with local community projects
4. An education Programme that deconstructs the generation of profit. From the very beginning of coming up with a concept to where profits end up and what profits can be used for.
5. Provides Quality reusable items to replace throw away items that are used every day
6. Demonstrates how creating and marketing a brand can facilitate behavioral change.
7. Demonstrates that individual skills add to the value of a team
8. Demonstrates the importance of communication both written and verbal as essential to the processes required to make a company work – everyone’s role is important no matter what position in the company.
Online market research task
Have the students research parents, friends and students using an online survey to analyse the some of the following -you can use https://www.surveymonkey.com/
– as a basic example. 3 simple questions to understand the process
• Why would customers choose to purchase from us?
• What reusable products would our customers use

 

STEP 7 Product Development

Select your product and create a design to be printed on the products based on the results of your market research and working closely with all teams to discuss distribution to customers, administration, marketing and customer service

Photograph your products to be featured in your shop and marketing and promotions – include the Grow Programme website in your design so your cutomners know your brand is an eduactional programme supporting your school.

– refer to the Grow Programme shop for a range of products with printing prices

 STEP 8 – Establish your online ship

Book FREE IT in-class tutorial in Booking area of Resources Centre – Evan is able to do an in class sessions at your school if this suits your class

## Book your free in-class session with our IT team via the portal in our Teachers Resources Centre. – NOTE – 2 weeks’ notice is required to book a session
Evan will be able to take all of the students through how to establish their shop – each student will work on their own in class practice shop. Note – not all students will be interested in operating the tech side of the business, however this is a good exercise to enlighten us as to what is behind an E-commerce system using an online shop – your IT students will run with setting up the shop whilst your other students will be focused on their department requirements
Please contact Evan to brief him the level of your students and individual requirements.
Instruction videos are also located in your teacher Resources Centre – we are here to help – please email info@growtech.com.au

 

STEP 9 Execute your marketing strategy

## Option – Book in-class tutorial with Jane via booking in Resources Centre

Now that you have established the structure off your business and you are beginning to understand the profile of who your potential customers are, it is time to test the market with some creative communication strategies
Executing your marketing ideas.
Time to think creatively and test the water with some simple marketing concepts – Keep your customers in mind
• Always consider the results of your market research.
• Always strive to get feed back from your customers to ensure they are happy with your products and services and to recognise where improvements can be made.
Consider:
• How can we sell our products to fellow students?
• Where are our potential customers likely to look for information about your products and your school project?
• Can we promote our project and products outside of school?
Consider:
• Message on our school home page
• Posters and Banners in school and for partnership businesses and organisations
• Establish a link to your shop from your school website
• Running a lunchtime stall
• Use social media to send out information about your products and your school project
• Consider inviting local businesses and sporting/ community groups to support your business – perhaps customers can pick up orders from them or they might sell your products for you.
• Email to parents and friends
• Local shopping centre support – set up a stall/ retail area at your local shopping centre

STEP 10 –

Develop next level online shop with stock control and shipping
Conduct customer online research about customer experience with dealing with your business.
Collate feedback.
Conduct a product Launch at school – catered by hospitality students and showcasing your work
Conduct a shopping Centre promotion
Invite local businesses to come and discuss your business and how you can partner with them for distribution and promotion of your products in their businesses
Execute Logistics’ strategy
Critically review how the company structure is working – where can there be improvements and changes – where things are working well
• Further execution of marketing strategies
• Online analytics
• Follow up sales procedures
• Handling of orders
• Stock review
• Individual reports
• Team Reports

 

 

STEP 10 Grow into A great Job

## Option – Book an in-class tutorial with Francesca via booking The  Resources Centre booking system

refer job descriptions on the Grow into a Great Job section of the Resource Centre
• What is Superannuation?
• Legal entitlements and awards?
• Gross Wages and Nett Wages?
• What are Commission jobs?
• Resume Writing tips and tricks
• Stand out of the Crowd Cover Letters
• Industry Appropriate Dress Codes
• Online Applications
• What to expect in the first three months of working at an entry level job
• What is and how do I get a Tax file number – what is a tax return
• What is expected of me when I start work – what is a job review and employer expectations
• On going courses after you leave school

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